FE: Feather & Bone Beauty
Date Published:
“Our bodies are our gardens to which our wills are gardeners. †~William Shakespeare
I recently spoke with Shubhangini, CEO & Founder of Feather & Bone [https://www.featherandboneco.com], a small beauty company sharing her brand’s inspiration.
Shubhangini: Currently, we are the only company selling a completely natural waterless face wash tablet. Why does no water matter?
Because No Water = No travel issues = Makes it easy to keep your skin care routine.
I personally developed the product after having a poor reaction to a face wash product.
When I was 12, I had a bad reaction to a store-bought face wash. It was awful, because I tried everything. I even went to the doctor, but nothing worked. That was a product I had been using for some time so I couldn’t understand why I was reacting to it. This made me scared to try anything. My mum finally recommended sandalwood - and it worked. This was my intro to understanding what it means to use pure natural ingredients. I started to looking into caring for your skin - what it means and how it fit into my life. I felt the information was limited - most of it was focused around vanity, which I found unhelpful. So I developed my own face wash (which I launched years later) and also understood that the skin is an organ - it’s not there just to be pretty. which meant I had to be mindful of my lifestyle choices from food to fitness to stress. And it wasn’t a routine that I could do just one day and then stop - it was about consistency. years later at business school I found companies were still focusing on the vanity element, that you needed a product to have the confidence and completely avoided the topic around consistency and good ingredients for a skin care routine. Then I launched Feather & Bone. I wanted people to have good quality products, a consistent routine and most importantly empower women to be confident in their own skin.
> What kind of personality does your brand have?
Fun, honest and personable!! When I had my reaction, I felt couldn’t trust anyone, I didn’t know who the company really was outside of the celebrity promoting it. This is why I wanted Feather & Bone to be 100% transparent in our ingredients and process. I am also very present in the brand - so people see there is someone behind it. If people have questions, they can reach out to me…you aren’t just talking to a bottle if something goes wrong! Lastly, because many people can think routines are boring - we believe in having fun, just because you have to do something every day doesn’t mean it has to be boring!
> How does Feather & Bone show their attitude of gratitude and/or call out to fans?
I reach out to customers directly and ask them for feedback - we also recently launched customer of the month - where we go live with our biggest supporters and hear their stories.
I’m a fun-loving. lighthearted person who genuinely wants to make the world a better place one Face Gem at a time!
Akasha: I have tried and enjoyed the Jet Setter travel wash pack when traveling and sailing! It's the right mix of clean and moisture for me. Thanks, Shubhangini!
Use the Feather & Bone Face Gem to maintain a simple, pure and portable skin care routine. Try the award winning Face Gems.
[https://www.featherandboneco.com/product/monthly-pack]
Follow FNB on Instagram: https://www.instagram.com/feather.bone
And there's a giveaway in the works, so stay tuned!!
Thanks for reading and we welcome comments below!
Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
http://www.akashagarnier.com
#ShineThroughtheNoise
Read more from Future Entrepreneurs:
https://thewishwallfoundation.org/future-entrepreneurs
I recently spoke with Shubhangini, CEO & Founder of Feather & Bone [https://www.featherandboneco.com], a small beauty company sharing her brand’s inspiration.
Shubhangini: Currently, we are the only company selling a completely natural waterless face wash tablet. Why does no water matter?
Because No Water = No travel issues = Makes it easy to keep your skin care routine.
I personally developed the product after having a poor reaction to a face wash product.
When I was 12, I had a bad reaction to a store-bought face wash. It was awful, because I tried everything. I even went to the doctor, but nothing worked. That was a product I had been using for some time so I couldn’t understand why I was reacting to it. This made me scared to try anything. My mum finally recommended sandalwood - and it worked. This was my intro to understanding what it means to use pure natural ingredients. I started to looking into caring for your skin - what it means and how it fit into my life. I felt the information was limited - most of it was focused around vanity, which I found unhelpful. So I developed my own face wash (which I launched years later) and also understood that the skin is an organ - it’s not there just to be pretty. which meant I had to be mindful of my lifestyle choices from food to fitness to stress. And it wasn’t a routine that I could do just one day and then stop - it was about consistency. years later at business school I found companies were still focusing on the vanity element, that you needed a product to have the confidence and completely avoided the topic around consistency and good ingredients for a skin care routine. Then I launched Feather & Bone. I wanted people to have good quality products, a consistent routine and most importantly empower women to be confident in their own skin.
> What kind of personality does your brand have?
Fun, honest and personable!! When I had my reaction, I felt couldn’t trust anyone, I didn’t know who the company really was outside of the celebrity promoting it. This is why I wanted Feather & Bone to be 100% transparent in our ingredients and process. I am also very present in the brand - so people see there is someone behind it. If people have questions, they can reach out to me…you aren’t just talking to a bottle if something goes wrong! Lastly, because many people can think routines are boring - we believe in having fun, just because you have to do something every day doesn’t mean it has to be boring!
> How does Feather & Bone show their attitude of gratitude and/or call out to fans?
I reach out to customers directly and ask them for feedback - we also recently launched customer of the month - where we go live with our biggest supporters and hear their stories.
I’m a fun-loving. lighthearted person who genuinely wants to make the world a better place one Face Gem at a time!
Akasha: I have tried and enjoyed the Jet Setter travel wash pack when traveling and sailing! It's the right mix of clean and moisture for me. Thanks, Shubhangini!
Use the Feather & Bone Face Gem to maintain a simple, pure and portable skin care routine. Try the award winning Face Gems.
[https://www.featherandboneco.com/product/monthly-pack]
Follow FNB on Instagram: https://www.instagram.com/feather.bone
And there's a giveaway in the works, so stay tuned!!
Thanks for reading and we welcome comments below!
Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
http://www.akashagarnier.com
#ShineThroughtheNoise
Read more from Future Entrepreneurs:
https://thewishwallfoundation.org/future-entrepreneurs
