FE: Good neighbors
Date Published: 2/03/2022
When things go wrong, don’t go with them.
Love to shine the spotlight on an agency partner this week. Havas Chicago is spreading smiles with their latest work, "The Good Neighbor News campaign," crafted to change the negative news narrative and focus on the positive.
Did you know that 70%+ of Americans suffer from negative news fatigue (according to Pew Research Center). To combat, The Good Neighbor News campaign included a Time Square activation which features a constant scroll of positive headlines, brightly colored newspapers made from recycled bad news and the celebration of good Samaritans, 15 Good Neighbor Award Winners.
The Good Neighbor News campaign gives fair balance to bright spots in news and business in a time where negative news is thriving. Read on for more bright horizons: https://reelchicago.com/article/havas-chicago-launches-attack-on-bad-news-with-good-news-campaign
We wish you the best on your entrepreneur path!
Thank you for reading and welcome your comments below.
Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
http://www.akashagarnier.com
#ShineThroughtheNoise
Photo: AkashaLin, Chicago skyline
Explore more gems:
https://thewishwallfoundation.org/future-entrepreneurs
Love to shine the spotlight on an agency partner this week. Havas Chicago is spreading smiles with their latest work, "The Good Neighbor News campaign," crafted to change the negative news narrative and focus on the positive.
Did you know that 70%+ of Americans suffer from negative news fatigue (according to Pew Research Center). To combat, The Good Neighbor News campaign included a Time Square activation which features a constant scroll of positive headlines, brightly colored newspapers made from recycled bad news and the celebration of good Samaritans, 15 Good Neighbor Award Winners.
The Good Neighbor News campaign gives fair balance to bright spots in news and business in a time where negative news is thriving. Read on for more bright horizons: https://reelchicago.com/article/havas-chicago-launches-attack-on-bad-news-with-good-news-campaign
We wish you the best on your entrepreneur path!
Thank you for reading and welcome your comments below.
Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
http://www.akashagarnier.com
#ShineThroughtheNoise
Photo: AkashaLin, Chicago skyline
Explore more gems:
https://thewishwallfoundation.org/future-entrepreneurs