FE: A new light

Date Published: 12/10/2020

“It’s more than the tooth fairy gives.” Hayley, Chicago entrepreneur



 



I wish to share that bright spot with you to help you see this holiday season in a new light. May you find inspiration from this energetic 7-year-old in Chicago! Hayley dedicated a great deal of time to crafting bracelets during the coronavirus pandemic as a fundraiser to buy personal protective equipment (PPE) for a children's hospital.

So far, the endeavor has generated nearly $20,000 for Ann and Robert H. Lurie Children’s Hospital, prompting praise and purchases from Chicago politicians, a Broadway actor and her beloved White Sox.

Hayley’s initial goal was $200, which she quickly surpassed, charging $3 a bracelet or $5 for an added charm.

It's hard for the second grader to grasp how much more $20,000 is by comparison — but she figures it’s a lot. (She’s right. Wonderful work, Hayley!!) Read on: https://www.usnews.com/news/us/articles/2020-12-08/chicago-7-year-old-raises-money-for-hospitals-pandemic-gear



 



This year we focused on diversity and Black Lives Matter, so I want to include an intro to “Dreezy Claus”:

https://www.dreezyclaus.com



Ready to take a closer look at brand trends? Voila:

https://thewishwallfoundation.org/desideri/fe-discovery-in-brand-business



 



Thanks for reading and we welcome your comments below.



Akasha Lin

Akasha Garnier for #TheWishwall

Author, Brand Expert, Filmmaker

http://www.akashagarnier.com

#ShineThroughtheNoise

Image: AkashaLin, Chicago shine
FE: A new light