FE: Earth Month Mission

At Aveda, Earth Month is not a trend—it’s a celebration of their guiding principles and mission. It’s also a time when we encourage our community to join our sustainability efforts to better the planet. This year we have several exciting activities in the works that are set to transform lives all around the world. We’re sharing why Earth Month is so close to our heart and how you can empower yourself and others, all April and beyond.

Earth Month at Aveda

Aveda’s mission is to care for the Earth which includes those who live in it. The month of April is a chance to reflect on what’s important to us and how these values guide every decision we make.

Aveda doesn’t consider itself to be just a corporation—but a part of the planet’s ecosystem based on their own words:
“Yet the very fact that we are a business makes it our responsibility to use our influence for good. We must set a positive example not just for the world of beauty, but around the world. These are the formative principles that define us:
• The planet is our muse

• Botanicals and science create powerful products

• Vegan formulas rule all

• The wind and sun fuel our factories

• We use recycled plastic for packaging wherever possible

MISSION IN A BOTTLE

Aveda formulations, ingredient sourcing, manufacturing and packaging are just some of the ways they put our beliefs into practice.

RESPONSIBLE SOURCING

We understand the power and potential of harnessing nature, which is why we aim to use naturally derived ingredients in our formulations whenever possible. In order to do this and respect the environment, we adhere to responsible sourcing practices. This ensures that we harvest plant-based ingredients from renewable plant-based origins—all without negatively impacting the ecosystems from which they are sourced.


Make Earth Month last a lifetime

This Earth Month, Aveda’s ethos is clean water: clear mission and our goal is to bring clean water to communities in need around the world. As global citizens, our neighbors span the globe and it’s our responsibility to help them. Included in this community are the 785 million people who live without clean water. We partnered with charity: water to help provide clean, safe drinking water to those who go without, and made it easy for you to help too.

WALK 3.7 MILES IN THEIR SHOES

Can you imagine walking 3.7 miles daily for a glass of water? That’s the average distance women and children in developing nations walk daily to local water sources. To bring awareness to this need, Aveda created Earth Month RunWalk with MoveSpring.
Thank you to everyone who can joined in by walking 3.7 miles daily or weekly during April.
charity: water is changing the world

Since 2006 charity: water has been transforming entire communities with access to clean water. That’s why we trust them as our partner and are proud to support their efforts. They’ve brought water to 11 million people to date, and this Earth Day is our chance to make that number even greater. When you shop at Aveda on Earth Day this year, 100% of sales will be directly donated to charity: water.”

Explore more: https://www.aveda.com/living-aveda-article-create-change-for-Earth-Month
Discover more about Akasha's Hawaii adventure, ICYMI: https://www.thewishwall.org/wish/rec6WY1I9jNgl5yxZ
Thank you for reading and we welcome your comments!
Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
http://www.akashagarnier.com
#ShineThroughtheNoise
Discover more gems: http://thewishwall.org/future-entrepreneurs
Photo: Hawaii, AkashaLin / article inspo: Aveda