TV AERIALS COMPANY
Date Published:
SIMAGI AERIALS was Formally Registered on 11/09/2020 but the activities that this Formal Business name is representing have been in existence for more than 15 years but in a very Informal Manner. The company could have been in existence had there been a positive marginal propensity to save. What is in existence and there is no secret about it is a powerful picture of such a company which has remained permanently printed on the canvas of my mind with my Activities confined in my Living Room which Doubles up as a Workshop because i can not afford to rent a Spacious Premises. As a result of this Confinement, i Produce so little and the Proceeds from Sales end up from Hand To Mouth. I am however confident of professionally managing the funds that will be invested in this company.
The demography of this industry greatly changed the moment Kenya switched to digital signal transmission. During the analogue era the business was really booming because there was very little competition. During those days very few TVs could receive a crystal clear signal.
In the Analogue era, only one channel (KBC 1) was transmitting on VHF low, Family TV was on VHF high and the remaining about six channels were on UHF. It was rear to find one Aerial that could receive these Signals Crystal Clear. A common scenario was therefore people combining more than one Aerial. The only Aerial that could combine all the three Signals was “ Elleys” which was just available to the few due to its Price. With the coming of Digital decoders, consumers are assured of more channels with crystal clarity. This turn of events has somehow weighed heavily on my business because although my Aerials are up to the task of delivering a digital signal, they are nowhere in the Electricals shops to compete with the GoTv, Star-Times and Elleys. The reason being, I produce so little which ends up from Hand to Mouth and also the quality is so poor.With proper funding, I see the vision I have for this Company coming to reality.
The industry looks good due to the following observations:
1) What I seriously lack are the Machines but Raw Materials for Aerials are readily available save for a few Components that I will need to import.
2) The Labour Market is not a problem because I know how to go about picking the best Team to work with. The only temporary hitch may be tariffs of Electricity being exorbitant but that should not be a hindrance.
3) The coming of Digital Decoders has also been a blessing because of easy availability of TVs at pocket friendly prices. The demand for TVs has grown so rapidly. To add more flavour to that, the TVs that are on the market are not just the ones that use decoders but also digital TVs that pick signal directly from the Aerial.
In conclusion, if what I am seeing here in the slums where I live Is anything to go by, the future for this industry is bright. Kenyans are buying TVs, Aerials and Accessories like hot cakes and all I hope is that this business proposal finds your kind attention for consideration.
My Customers are Individuals at the Moment. My policy all along has been to sell Aerials directly to the Customers who are distributed Country wide as follows;
1) For Customers within Nairobi and its Suburbs I sell by way of installing the Aerials myself.
2) Some Customers buy Aerials, then go with them to other Towns far from Nairobi. In such cases, I just give Instructions.
3) Some Customers buy our Aerials without necessarily coming to my House Work. Once I receive payment i send Aerials as registered parcel.
Like I have stated earlier, I have been in this business since 2000 and My customers
have confidence in my aerials which in many cases have served them for more than a decade.
The industry is indeed very competitive as new models are arising every other day. Competition is an ingredient whose result is seen in the highly refined quality of Aerials.
Like any other business sector, survival in this Aerials sector is about Creativity and Innovation. I do not fear competition because I have cut an edge for myself. One thing that has kept my old Customers so endeared to me is the fact that apart from selling the aerials, I have all the tactics of TV setup and installation.
The aerials that are currently in use to a greater extent are actually a Pirate version of the Aerials that entered the Kenyan market twenty years ago. On many occasions I am called upon to help work on a failing signal. My job is always easy because I know how to fix a Pirated parts.I am therefore gearing myself to run a high profile business knowing very well that competition is a Nnon-issue.
Once the State of the Art Machine and Modern Tools will be in place i will be able to enhance the finishing of my Products; a step that will greatly boost my Competitive Space. This will be backed by services during and after sales services. I am also determined to maintain all factors that have made my Aerials to serve Customers for many years; thus giving them value for their Money.By seeking a Financial Boost I intend to expand the Volume of Production in order to benefit from Economies of Scale arising from large Quantities of The Raw Material. This will translate into lowering Selling Price, which will in turn translate into expanded Market share as I will be able to Open Outlets in Major Towns.
Another plan will be to introduce new Models into of Aerials. These new models will put into consideration a wide range of Aerials that are currently in the Market. New Models will no doubt add to a substantial Market share.
The demography of this industry greatly changed the moment Kenya switched to digital signal transmission. During the analogue era the business was really booming because there was very little competition. During those days very few TVs could receive a crystal clear signal.
In the Analogue era, only one channel (KBC 1) was transmitting on VHF low, Family TV was on VHF high and the remaining about six channels were on UHF. It was rear to find one Aerial that could receive these Signals Crystal Clear. A common scenario was therefore people combining more than one Aerial. The only Aerial that could combine all the three Signals was “ Elleys” which was just available to the few due to its Price. With the coming of Digital decoders, consumers are assured of more channels with crystal clarity. This turn of events has somehow weighed heavily on my business because although my Aerials are up to the task of delivering a digital signal, they are nowhere in the Electricals shops to compete with the GoTv, Star-Times and Elleys. The reason being, I produce so little which ends up from Hand to Mouth and also the quality is so poor.With proper funding, I see the vision I have for this Company coming to reality.
The industry looks good due to the following observations:
1) What I seriously lack are the Machines but Raw Materials for Aerials are readily available save for a few Components that I will need to import.
2) The Labour Market is not a problem because I know how to go about picking the best Team to work with. The only temporary hitch may be tariffs of Electricity being exorbitant but that should not be a hindrance.
3) The coming of Digital Decoders has also been a blessing because of easy availability of TVs at pocket friendly prices. The demand for TVs has grown so rapidly. To add more flavour to that, the TVs that are on the market are not just the ones that use decoders but also digital TVs that pick signal directly from the Aerial.
In conclusion, if what I am seeing here in the slums where I live Is anything to go by, the future for this industry is bright. Kenyans are buying TVs, Aerials and Accessories like hot cakes and all I hope is that this business proposal finds your kind attention for consideration.
My Customers are Individuals at the Moment. My policy all along has been to sell Aerials directly to the Customers who are distributed Country wide as follows;
1) For Customers within Nairobi and its Suburbs I sell by way of installing the Aerials myself.
2) Some Customers buy Aerials, then go with them to other Towns far from Nairobi. In such cases, I just give Instructions.
3) Some Customers buy our Aerials without necessarily coming to my House Work. Once I receive payment i send Aerials as registered parcel.
Like I have stated earlier, I have been in this business since 2000 and My customers
have confidence in my aerials which in many cases have served them for more than a decade.
The industry is indeed very competitive as new models are arising every other day. Competition is an ingredient whose result is seen in the highly refined quality of Aerials.
Like any other business sector, survival in this Aerials sector is about Creativity and Innovation. I do not fear competition because I have cut an edge for myself. One thing that has kept my old Customers so endeared to me is the fact that apart from selling the aerials, I have all the tactics of TV setup and installation.
The aerials that are currently in use to a greater extent are actually a Pirate version of the Aerials that entered the Kenyan market twenty years ago. On many occasions I am called upon to help work on a failing signal. My job is always easy because I know how to fix a Pirated parts.I am therefore gearing myself to run a high profile business knowing very well that competition is a Nnon-issue.
Once the State of the Art Machine and Modern Tools will be in place i will be able to enhance the finishing of my Products; a step that will greatly boost my Competitive Space. This will be backed by services during and after sales services. I am also determined to maintain all factors that have made my Aerials to serve Customers for many years; thus giving them value for their Money.By seeking a Financial Boost I intend to expand the Volume of Production in order to benefit from Economies of Scale arising from large Quantities of The Raw Material. This will translate into lowering Selling Price, which will in turn translate into expanded Market share as I will be able to Open Outlets in Major Towns.
Another plan will be to introduce new Models into of Aerials. These new models will put into consideration a wide range of Aerials that are currently in the Market. New Models will no doubt add to a substantial Market share.
