FE: Time to Refine

Date Published: 10/03/2019

We can’t change the direction of the wind, but we can always adjust our sails.

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We’re officially in pumpkin spice season…and the throes of whistleblower accounts that started impeachment against Trump. Whew, what a week!

I’m travelling in Southern California for Eddie Vedder’s Ohanafest on the beach, and media meetings for my #Davantithriller series. In short, I wish to keep the blog light this week.



 



Getting in the Spirit: Revamping

Did you know that Lay's potato chips are about to get a packaging revamp? The redesigned potato chip bag and new logo give Lay's its first new look in 12 years.

Unlike previous redesigns, Lay's isn't undergoing a radical transformation. Instead, the refreshed logo and packaging are meant to make the brand feel more modern and contemporary, said Jon Guerra, senior director of design… Read more design inspo: https://www.cnn.com/2019/09/18/business/lays-redesigns-potato-chip-bag/index.html



 



Make time for your own brand pulse check with 2 of our blogs on brand strategy:

https://thewishwallfoundation.org/desideri/application-of-excellence

https://thewishwallfoundation.org/desideri/future-entrepreneurs-customer-preference



 



Thank you for reading and we welcome your comments below.



 



Akasha Lin

Akasha Garnier for #TheWishwall

Author, Brand Expert, Filmmaker

http://www.akashagarnier.com

#ShineThroughtheNoise

Read more from Future Entrepreneurs:

https://thewishwallfoundation.org/future-entrepreneurs
FE: Time to Refine