FE: SVANshine

Date Published: 1/13/2022

January may be the most popular time for “checking in” emails, but we can all benefit from sharpening our communication skills!



ICYMI, check out our tips for confident communication:



https://thewishwallfoundation.org/desideri/future-entrepreneurs-confident-communication



Make sure your emails have the biggest possible impact by using the SVAN formula.



Create a subject line that follows the "SVAN" formula: specific, value and action-oriented, and numbers-based.

Generic subject lines tend to feel like mass sends, which quickly end up in the trash. Specific subject lines tailored to the reader/recipient are highly relevant, while action-oriented language pushes the reader to, well, act. Value is also key -- you want to demonstrate why someone should act. Lastly, throw in some digits (if they're appropriate) as these catch people's eyes.

Bad example: "The article we talked about"

Highest email engagement rates come with using the person’s name as well.

Good example: "Sam, Read this 2-min entrepreneur article by Simonetta Lein”

Learn more in Inc.: https://apple.news/A8oLzC1YjQPer9tmZobgvgQ

Check out more wisdom from my chat with Gillian Flynn: https://thewishwallfoundation.org/desideri/fe-sharp/



Thank you for reading and welcome your comments below.



Akasha Lin

Akasha Garnier for #TheWishwall

Author, Brand Expert, Filmmaker

http://www.akashagarnier.com

#ShineThroughtheNoise

Photo: AkashaLin of Gillian Flynn, HBO Sharp Object premiere

Explore more gems:

https://thewishwallfoundation.org/future-entrepreneurs
FE: SVANshine