FE: Lessons from Barbie

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Date Published: 8/10/2023

In just two weeks, the Barbie movie, starring Margot Robbie as the iconic doll and Ryan Gosling as boyfriend Ken, has generated $351.4 million at the box office domestically and more than $750 million globally. The film’s popularity is based on a combination of nostalgia and positive memories of generations of girls who spent countless hours playing with the fashion doll since Mattel introduced her to the world in 1959.

While a critique of the doll is her genesis as a sex symbol with unrealistic proportions, Barbie has long been a working girl and has taken on more than many careers including flight attendant, nurse, astronaut, and business executive. In fact, Barbie’s creator, Ruth Handler, wrote in her 1994 memoir: “My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.”

In the 21st century Barbie became an entrepreneur. In fact, Mattel introduced a Madame CW Walker Barbie inspired by America’s first documented self-made female millionaire.

Here’s what entrepreneurs can learn from Barbie:

She’s always up on trends and is recognized as an influencer: Barbie’s roots are as a fashion icon. Thus, she has always been a trendsetter, and she can sell. After all, Barbie is the best-selling doll in history and the brand has over 99% brand awareness globally.
She’s inspirational: Barbie is a small town girl from (fictional) Willows, Wisconsin, who has risen to international stardom. She shows us that there are no limits to what women can achieve. She started as a fashion icon, of course, but among the careers she has had are astronaut, surgeon, and entrepreneur.

She’s tech savvy: Not only does Barbie have experience as computer programmer and video game designer, her YouTube channel has more than 20 million subscribers. She is a powerful social media presence with 3.4 million followers on Instagram. Barbie apps average more than 7 million monthly active users.

Read on for more inspo:

https://www.forbes.com/sites/rohitarora/2023/07/31/lessons-entrepreneurs-can-learn-from-barbie/

Thank you to our millions of readers! Best wishes and we welcome your comments below.
Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
Photo: Barbie movie, AP
Read more from:
Future Entrepreneurs - Mentorship up and coming - The Wishwall
http://thewishwall.org/future-entrepreneurs

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Dream International in partnership with @thewishwallfoundation is implementing a Project to create green consciousness among school going children through a mind-set change by involving them in seedlings production and plantation. Environmental conservation is delivered as an experience that is deeply imprinted in each child’s mind rather than curriculum based. School Tree Planting projects help connect students to the benefits of trees and foster environmental stewardship.
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The KGSA teachers are busy grading the girls’ end of year exams. The new staff lounge has better lighting and more comfortable desks and chairs. Investing in educators, helps students. 🙌🏽 Proud to partner with the Kibera Girls Soccer Academy in Kenya. #educateher4life
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#WishGranted Having tens of thousands of children involved in tree planting will make our communities wonderful role model in environmental restoration. Trees are the superheroes of nature ,Dream International believes where trees grow, people grow! One of the ways we can save the state of the planet is by planting trees. If we do not reverse the current trend with diminishing biodiversity, we simply threaten our own existence. We must become people who push for the superpowers of trees. Big thanks to the wishwall foundation for nature based solutions for biodiversity loss in rwenzori mountain communities in Uganda
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Title: Meet Prinicipal Claris Madame Claris played soccer with KGSA back in the early 2000s before it evolved into a free high school for girls. She was an amazing goalkeeper and still enjoys playing ⚽️ with her students. Claris has been teaching math and geography for over ten years at the Kibera Girls Soccer Academy and leads the school as Principal. She encourages the girls to do their best and keeps in touch with them after they graduate. 🙌🏽 Thank you Madame Claris for your years of leadership and dedication to girls’ education in Kenya!
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Teaching history is important - world history, African history and local history. Thank you Madam Mondestah for educating the girls about important topics such as the Kenyan constitution and when women won the right to vote and own property! Keep up the good work. 💪🏾🌍 #educateHer4Life @kgsafoundation
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Title: Meet Swahili Teacher Musa! Musa has been a KGSA teacher for over 15 years! He was born and raised in Kibera and lives giving back to his community through education. His bright spirit and smile light up every classroom. His students love to joke around with him and he has the best laugh. Thank you Musa for your years of dedication! 🙌🏽 #EducateHer4Life
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#Health #AWishGranted w/ @ireadtoliveinitiative made it possible via @simonettalein ‘s leadership and @thewishwallfoundation As the renovation work of the primary health care continues, our project officer, Agbaje Oluwasegun, had an interview with the Officer in charge of the Health Center, Adebisi Kafayat. Adebisi shared the challenges they have been facing for over four years at the hospital. she highlighted challenges which include leaking roofs, the absence of perimeter fencing, and shortage of rooms for patients. She has also expressed gratitude to the WishWall Foundation and iRead To Live Initiative for their support and ongoing work, including the total concrete flooring and installation of brand-new iron doors.
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#AWishGranted The KGSA girls are taking their final exams for Term Two in Kibera, Kenya. The teachers LOVE collaborating and grading papers in their new staff lounge. Teaching is a work of heart - keep up the good work! #educateHer4Life
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#Awishgranted The KGSA students and teachers expressing their gratitude for the new teachers’ lounge that we sponsored at their school in Kenya. 🥰 Yes indeed let’s celebrate this accomplishment together. 🎉 #EducateHer4Life @kgsafoundation
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#WishGranted Wow look at the transformation of the KGSA teachers’ lounge in Kenya! It’s an honor partnering with this wonderful school that serves 150 girls every year. Thank you KGSA teachers for your incredible dedication. So glad we could partner with the @kgsafoundation to create this beautiful working space for you. #EducateHer4Life
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Wish Granted In Progress Structural engineers have commenced the installation of Aluminum frames at the primary health care center. As work commenced last week, staff and patients at the clinic expressed their gratitude to the WishWall for the progress of the work.
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The Renewed Health project is funded by the Wishwall Foundation to renovate an existing Primary Health Care Facility in Nigeria, provide improved access to quality healthcare services, and purchase medical equipment. We are excited to commence the first stage of the window repairs and installation of Aluminium windows. @simonettalein @thewishwallfoundation @ireadtoliveinitiative
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The desks have arrived at the new teacher's lounge at the Kibera Girls Soccer Academy in Kenya! We are proud to partner with this free high school for girls in the biggest slum of Africa. Keep up the great work KGSA teachers - we're honored to create this beautiful work space for you. #EducateHer4Life
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Renovation of Health Care Facility . Our Team, led by Agbaje O. Williams conducted a tour of the facility this week in preparation for the renovation and purchase of medical kits and other structural work that will be done to remake this primary healthcare center. @ireadtoliveinitiative @thewishwallfoundation
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The walls have been painted in the new teacher lounge at the Kibera Girls Soccer Academy in Kenya! We love seeing this project come together. Grateful for the teachers who make KGSA’s mission possible. 44% of girls in Kenya don’t finish high school - providing a FREE secondary education to these girls is so important! 🙌🏽 Proud to partner with them. #EducateHer4Life
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#AWISHGRANTED Statement on the Renovation of Primary Health Care in Nigeria Via @ireadtoliveinitiative “We are grateful to the Board of Directors, WishWall Foundation for granting our wish to renovate the Primary Health Care Facility in the Ofatedo Area, Osun State, Nigeria. We will embark on the facility's makeup and purchase the following. Drugs Clinical equipment Replacement of roofing sheets Replacement of damaged doors and windows Purchase and remaking of the existing restroom At iRead To Live Initiative, we are confident that the renovation of this facility will help serve the people of this community and improve access to a better and well-equipped medical facility. We hope to complete this project within 5-6 months. We extend our appreciation to the Board of Directors of the WishWall Foundation for their support and collaboration.” . Thank you to our founder @simonettalein for making another incredible project possible. We are exited to see it coming to live in the next few months / @thewishwallfoundation
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Construction has commenced in Kenya! Look at that beautiful new floor in the teachers’ lounge at the Kibera Girls Soccer Academy. 💙Together we are educating, inspiring and empowering girls. 💪🏽 #EducateHer4Life
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The KGSA teachers are SO grateful for the project we approved to renovate their staff room in Kenya. We love partnering with the Kibera Girls Soccer Academy. This free high school is making an amazing difference in the lives of girls, their familes and the community. Keep up the good work! 🙌🏽 #girleffect
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Wishwall is excited to again partner with the Kibera Girls Soccer Academy in Kenya! This time we'll be renovating their staff room for Teacher Appreciation Month. We are grateful to the 8 KGSA teachers that are serving 150 girls this year! These incredible teachers deserve a beautiful, comfortable space to create their lesson plans, tutor students and plan with their colleagues. We look forward to seeing this room renovated in the upcoming weeks. Thank you KGSA teachers for your continued dedication to educate, inspire and empower girls in Kibera. #girleffect #educategirls #EducateHer4Life #teacherappreciationmonth #teachersrock
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Celebrating the start of a new month and all that it has in store for our collaborative partnership with KGSA Foundation.
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We’ve enjoyed partnering with the Kibera Girls Soccer Academy in Kenya over the last year to highlight the importance of girls’ education. Investing in girls transforms their lives and uplifts their families and communities. That’s the power of the #girleffect! #EducateHer4Life
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Empowering girls in Africa is crucial for sustainable development. #SDG5 focuses on gender equality & ensuring equal opportunities. Wishwall supports KGSA in their efforts towards this mission. #WomenEmpowerment #SDGs #Africa
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May is teacher appreciation month! Wishwall wants to give a shoutout to all the dedicated teachers in the United States, Kenya and across the world who work tirelessly to shape the future generation. Thank you for all you do! #teacherappreciationmonth #teachersmatter #educateHer4Life
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Women supporting Women . #dubai
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Our founder @simonettalein with her husband Raphael Amabile and our president on the red carpet at @goldenwingsmagazine @armanihoteldxb
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So proud of our founder @simonettalein for her TV and Fame Award Winning! And supporting @persianadulo organizing an incredible award for @goldenwingsmagazine #womenempowerment
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Teachers and Pupils! Such a proud moment for @thewishwallfoundation . Thx to @ireadtoliveinitiative for the help to make this wish come true
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Celebrating the start of a new month and all that it has in store for our collaborative partnership with KGSA Foundation. - @thewishwallfoundation
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Library Makeover - Before and After #WishGranted
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Children’s Library Total Makeover – A Wish Granted By The Wishwall Foundation In Africa - w/ @ireadtoliveinitiative
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At Wishwall, we believe that collaboration is key to achieving long-lasting social impact. Working together enables us to accomplish more and reach farther. This week, we're proud to celebrate our partnership with KGSA and other organizations, as we collaborate to approach social issues with innovative solutions.
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Last year, the Executive Director of iRead To Live Initiatve, Jacob Sule accompanied by Ayisat Abiona , Program Manager of iRead visited some schools in Osun State Nigeria as part of their intervention for literacy & efforts to transforming education in Nigeria. They were displeased by what they saw and reached out to their partners, the WishWall Foundation for support. The Founder of WishWall Foundation, Ms Simonetta Lein graciously approved funding for the renovation of the library. iRead Initiative hired skilled labors for the reconstruction of the external Walls , painters to paint the facility and artisans to build new books shelves, and tables. Today... From all of us at iRead, we are super excited and grateful to the WishWall Foundation to be able to do this, support literacy and transform education in Osun State Nigeria. Thank you the Wish Wall Foundation. Thank you Simonetta Lein. @simonettalein @ireadtoliveinitiative
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Wishwall Foundation supports empowering young girls to become strong and effective communicators! KGSA girls sharpen their critical thinking, public speaking, and teamwork skills by participating in exciting school wide debates. With every debate, they gain confidence and learn how to express their ideas with ease. #EducateHer4Life
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KGSA recently participated in Kibera's Sub-county Inter-school championship. The girls participated in the 10,000 meter run, long jump, shot put and relay races. KGSA girls received 2nd place in the long jump and 4th place in high jump. Way to go girls!!! #KGSAStrong #StrongLikeAGirl
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As women's history month draws to a close, the Wishwall and KGSA Foundations, recognize the fierce strength of women past, present and future. We are grateful for every mother, grandmother, Aunties, and big sisters around the world who believe in girls’ education and support the females in their families to follow their dreams.
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As we continue to celebrate women’s month at Wishwall and the KGSA Foundation, we honor the voices of women who are shaping the world. This week, we highlight former First Lady Michelle Obama, a champion for women and girls across the world. #educateher4life #womenshistorymonth
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After weeks of renovation and purchase of some basic needs, we are now approaching the completion phase of the library for the usage of students. In this video, watch how students and teachers express their heart felt gratitude to the WishWall Foundation and Simonetta Lein. In the coming weeks, we will take delivery of the textbooks and host an official opening ceremony so that students can now have access to the library. #ThankYouWishWallFoundation @ireadtoliveinitiative @simonettalein
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Today is Equal Pay Day! Sixty years after it became illegal to pay men more than women for similar work, we’re still playing catch up in the USA. Wishwall believes that women deserve equal pay for equal work! It’s disappointing that women are still paid less than men across all industries. We are proud to partner with the Kibera Girls Soccer Academy to promote gender equality in education and hope that these girls will receive equitable pay when they enter the workforce in Kenya after graduating.
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Happy International Women’s Day! KGSA challenges the cultural and social norms that have devalued the strength, intellect and resolve of women by providing opportunities for girls in Kenya to learn, create, and thrive! Today KGSA and Wishwall celebrate women across the globe who lift up girls through education. 🙌 #EducateHer4Life #girleffect
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Towering over the tin roof homes in Kibera, the new dormitory at the Kibera Girls Soccer Academy (KGSA) is the pride of the Makina neighborhood. This state of the art three story facility has a rooftop soccer field that just recently began providing a safe place for girls to study, eat, sleep (and dream). KGSA is a free, holistic high school that serves 130 girls every year located in the largest informal settlement – the largest slum – in Africa. Almost a million people live in a region the size of New York City’s Central Park with no running water, bathrooms or reliable electricity in their homes. This is where Kenya’s first free high school for girls (KGSA) was established. @kgsafoundation @simonettalein
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While the educational gender gap has been decreasing in Sub-Saharan Africa, there’s still room for improvement. The World Economic Forum in 2022, identified that amount of girls in lower and upper secondary levels is not at the same rate as their male peers. KGSA is committed to addressing these disparities by providing opportunities for girls to be educated at every level. We are a proud partner of the Kibera Girls Soccer Academy! #EducateHer4Life
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The Nigerian Literacy Project Supported by the WishWall Foundation gets a Press Feature. A good indeed deserves another. It is a great pleasure to track the news feed in an international news platform spotlighting the library project supported by the WishWall Foundation. On January 18, the New York Daily News online published the news of the ongoing literacy project in Nigeria. The project is tagged Transforming the future of Literacy in Nigeria. You can read more about the news feeds here: https://newyorkdailynewsonline.com/business-2/transforming-the-future-of-literacy-in-nigeria-the-wishwall-foundation/
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Aisha was the third top student in her KGSA class passing the KCSEs and qualifying for a diploma degree. Over the next few months, she’ll apply for college programs. Congrats Aisha. We’re so proud of you and can’t wait to hear where you go next! #EducateHer4Life
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Happy birthday to our founder- the one and only @simonettalein You Are Loved
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We are glad to take delivery of the reading tables, shelves and chairs for the library. #ThankYouWishWallFoundation @ireadtoliveinitiative
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How you start a new year matters! From social support to school supplies, the KGSA girls are empowered to begin the school year from a place of strength. Wishing all the students at the Kibera Girls Soccer Academy in Kenya a great beginning of the school year! #EducateHer4Life
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When one girl unlocks her power to make different choices, she inspires others to do so too. She starts a ripple effect that impacts her family, her community, her country and the world. That's the Girl Effect. At the Kibera Girls Soccer Academy in Kenya, the #girleffect is in full effect! When you invest in a girl's education, you are giving her the opportunity to shape her future. Research shows that girls who finish high school can make twice as much as their peers and ladies who finish college can make three times as much. Education transforms a girl's life and uplifts her, her family, her community and the world. We believe in the power of the #girleffect and are proud to support Aisha at the Kibera Girls Soccer Academy in Kenya. #EducateHer4Life
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“I thank the WishWall Foundation for giving us this big library for our children.” Ademola Shakira Olabisi - head teacher guiding our literacy program with a total makeover for a LIBRARY RENOVATION. Sponsored by @thewishwallfoundation with the supervision of our founder @simonettalein and manager on the Nigerian territory by @ireadtoliveinitiative
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In a country, where 44% of girls don't finish high school, the Kibera Girls Soccer Academy is filling a tremendous need for girls and their families in Kenya. Unlike the USA, public high school isn’t free in Kenya. Many families can’t afford to pay for the high school tuition, uniforms, books, school supplies and other fees for their children, so boys often get preferential treatment leaving the girls behind. Many girls become teen brides and teen mothers depending on men to support them. Research shows that girls who complete high school earn more, marry later and have less children. That’s why KGSA’s mission is so important! KGSA educates 130+ girls a year giving girls the opportunity to shape their future and break the cycle of poverty. We are a proud partner of the Kibera Girls Soccer Academy and hope others will join us in supporting this very important school in Kenya in 2023. #EducateHer4Life
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We are starting off the year on a very high note having received funding from the WishWall Foundation to support Literacy and Transform Education in Nigeria. Special thanks to Simonetta Lein. Our wish has come through. #ThankYouWishWallFoundation - via @ireadtoliveinitiative
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Happy New Year
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We're so proud of Aisha! Enjoy this special message from our favorite KGSA girl. #EducateHer4Life
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A Merry Christmas to all@from our founder @simonettalein A message for everyone and a special dedication to children as they are our future. Thank you all for another incredible year #Merrychristmas2022 #happyholidays
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Artisans have completed the bookshelves and still working on constricting the chairs for the library. #ThankYouWishWallFoundation @simonettalein @ireadtoliveinitiative
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It’s been a long three weeks, but Aisha finished her Kenya Certificate of Secondary Education exams! She and her senior classmates have ended their high school journey at the Kibera Girls Soccer Academy. They will spend the holidays with their families eagerly waiting to hear their exam results sometime in January. All of these beautiful, bright and talented girls dream of attending university. Enjoy your break Aisha - you deserve it! #EducateHer4Life
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Soccer is in KGSA’s name, so of course they’re watching the World Cup! Despite cheering for different teams, the girls and teachers are all celebrating Morocco - the first African nation EVER to qualify for the World Cup semifinals. As the seniors finish their second week of final exams, they look forward to taking a break from studying and watching the World Cup finals this weekend. #EducateHer4Life
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With support received from the WishWall Foundation, skilled workers have completed the ceiling and internal painting of the Library. The external finishing is completed as well as the interior and we wanted to show here the work in progress. We are super excited and cannot wait for pupils to start using the library shortly. #ThankYouWishWallFoundation @ireadtoliveinitiative
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Hurray! We have now completed the external and internal painting of the library. Artisans have started the construction of furniture to be used by pupils in the library. We cannot wait to get this library re-opened for learning purposes.#ThankYouWishWallFoundation @ireadtoliveinitiative
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Senior Aisha and her classmates started the Kenya Certificate of Secondary Education (KCSE) exams. Over the next few weeks, they’ll be tested on many subjects to graduate from high school and qualify for higher education. Best of luck girls - we believe in you! #EducateHer4Life
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Skilled workers have commenced construction of the perimeter fencing and staircase to access the library. Before this moment, it was difficult for pupils to access the library because of the bad state of the library due to erosion that washed away the stairs. #ThankYouWishWallFoundation
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#GivingTueaday is the perfect opportunity to get involved with the causes that matter most to you. We hope you’ll participate in some way today whether you’re volunteering, donating to a charity or dropping off items. We are proud to partner with the Kibera Girls Soccer Academy in Kenya to educate, inspire and empower girls like Aisha. #EducateHer4Life “Never forget that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” -Margaret Mead . Please consider donate to @thewishwallfoundation To support the mission of @kgsafoundation and other life changing organizations we support.
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This November, skilled workers started and completed the new ceiling of the library facility. Prior to the new ceiling, whenever it rains, the library becomes flooded and uninhabitable for pupils. We are thankful to the WishWall Foundation and Simoneta Lein. #ThankYouWishWallFoundation
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A new wish granted is in the works. A full library makeover to benefit an entire community. “Simonetta Lein, Top celebrity influencer and Founder of the WishWall Foundation is set to support students literacy in Nigeria. Simonetta Lein and the WishWall Foundation, will collaborate with iRead To Live Initiative to renovate a Library facility, purchase books and furniture for students in the community in Osun State. This project is set to improve access to education in the State. W/ @ireadtoliveinitiative #ThankyouSimonetta @simonettalein #ThankyoyWishWallFoundation” This picture is the status in which we start the project and we are so exited to see the total transformation.
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During this time of giving thanks, we want to acknowledge the wonderful cooks at the Kibera Girls Soccer Academy who provide meals to 136 girls every day. Meals that nourish their bodies and mind and help them focus during these important exams. Thank-you Chefs for your commitment to the girls! #EducateHer4Life. @kgsafoundation
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Our Project supervisor and SKilled workers continue the purchase of materials for the renovation of the library project. This library project upon completion will help students have unhindered access to a well -equipped library. #ThankYouWishWallFoundation
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Best of luck to Aisha and her 26 classmates at the Kibera Girls Soccer Academy who are preparing for the Kenya Certificate of Education exams that begin December 1st. You’ve got this - we believe in you! #EducateHer4Life @kgsafoundation
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With support received from the WishWall Foundation, we have commenced the renovation and equipping of a library in Osun State, Nigeria with books to improve literacy, meditation, and support students' access to learning and entrepreneurial skills. #iReadToLive @ireadtoliveinitiative
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KGSA seniors taking a break from their exam prep to enjoy the garden! It’s a new addition to the school and the students enjoy helping Teacher Moses plant, water and tend to the fruits, vegetables and herbs that are thriving. Love to see the girls enjoying fresh air, a break from studies and a bit of nature in the middle of Kibera - the largest slum or informal settlement in Africa. #EducateHer4Life @kgsafoundation
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Aisha and two of her sisters are seniors at KGSA! These three beautiful, bright young ladies study together and encourage each other to do their best. They take turns being at the top of their class academically. All three live at the dorm and are grateful for the opportunity to study and board @kiberagirlssocceracademy. They all have dreams to pursue university like their elder sister who also graduated from KGSA. We are proud to support Aisha and encouraged that others around the USA are also committed to this special school for girls in Kenya. #EducateHerForLife @KGSAFoundation
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Today is the 10th annual International Day of the Girl. We celebrate Aisha and the other 135 girls studying at KGSA and the 370 girls who have graduated through the years. When we invest in girls, we transform their lives and enable them to uplift everyone and everything around them breaking the cycle of poverty for themselves, their families and their communities. This is the power of the #girleffect. Today, we also remember KGSA student Cynthia who passed away a year ago from gender based violence. Fighting for girls’ rights is so important and we are proud to support the Kibera Girls Soccer Academy in Kenya. Text KenyaGirls to 53-555 to donate and change the life of a KGSA girl! @kgsafoundation
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We love partnering with the Kibera Girls Soccer Academy in Kenya to support Senior Aisha. Here she is in their new dormitory with a huge smile on her face and much gratitude in her heart. It means the world to us to educate, inspire and empower girls in Kibera. Together we can make a difference in the world one girl at a time. #EducateHer4Life . @kgsafoundation @simonettalein
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We are moved by this beautiful song that the girls at the Kibera Girls Soccer Academy performed as they closed out the 2nd term. What talent! Enjoy your one-week break with your families. Keep singing, keep dancing, keep learning! We are honored to support your education. #EducateHer4Life @kgsafoundation @simonettalein
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Proud of our project to support @kgsafoundation Please consider donating to their cause. Thank you for your continued support to make this world a brighter place, one wish at a time. . @simonettalein
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Did you know that farmers are having much difficulties in finding natural fertilizer? This #Farm2Life project helped many farmers and gave crops that now are feeding an entire village. Thank you @simonettalein our founder for her vision and leadership.
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