FE: 4 tips to get ahead in 2024

Date Published: 11/16/2023


Ready to implement an SEO strategy that puts you ahead of your competitors and powers growth for your company next year?

Here are four SEO tips to help you outshine the competition and earn those higher rankings in 2024!
Optimize for AI search results.

With the rollout of Google’s Search Generative Experience (SGE), AI-powered search aims to help searchers better understand and make sense of information online.

AI-powered snapshots give searchers quick overviews and serve as jumping-off points for exploring more info.
As SGE alters the search landscape, you should prepare for more zero-click searches with query answers displaying directly at the top of search results.

Focusing on proper structured data markup and featured snippet optimization will be crucial to be the source of AI-powered results.
Focus on creating valuable, helpful content.

The importance of creating valuable content will only continue to grow in 2024.

With the increase in AI-generated content, it's crucial to ensure your content.
provides a unique angle or approach to addressing search queries.

Tap into your team’s experience and highlight the “human side” of your brand by:
• Highlighting subject-matter expertise
• Publishing original research
• Synthesizing data into actionable insights
• Supplementing content with creative graphics
• And more
Not only does this help your content rank and stand out online, but it also improves the overall experience for your site visitors.


Refresh your content regularly— every 12 to 18 months or sooner — to keep it relevant and up to date.

There are hundreds of elements that affect where your website appears in the Google search results. Valuable SEO is about providing value-packed intent-based content that's easy for people to understand. This means you want to create things that address the search intent of the user.
Search intent refers to the reason why someone has typed a certain query into Google.

Give you audience what they’re looking for.
If the content you provide doesn't address the needs of your audience, it's not likely to gain traction online. Outside of what you put on your website, how it reacts to user interactions makes a significant difference.
The faster your website loads and the smoother it operates, the better your chances are to claim a spot at the top of the Google results. Google does update its algorithm frequently, so pay close attention to your website when a major change in the search engine occurs. If you stick to the basic principles of good content, however, you're likely to make it through many updates unscathed (or just impacted slightly).


Thank you for reading! We welcome your comments.
Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
http://www.akashagarnier.com
#ShineThroughtheNoise
Photo: AkashaLin
Article inspo: MSNBC
FE:  4 tips to get ahead in 2024
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