FE: The Power of Small Gestures in a Million Mile Journey

Date Published: 7/20/2023

This week we’ll explore brand loyalty in a post from a member of an agency team I’m writing with: Melissa Berger, EVP, NATIONAL STRATEGIC GROWTH AND SOLUTIONS.
Loyalty, an enduring and cherished quality, holds significant value to me, both in my professional and personal relationships. It’s a character trait I strive to embody and extend to my network. As someone who has built a professional career centered on loyalty in every way, I’m acutely aware of the profound impact that small gestures of recognition, gratitude, and appreciation can have on both myself and those around me.
As co-host (alongside my charismatic colleague, Brad Blackmon) of a loyalty podcast called Spilling the LoyalTea, I have had the esteemed honor of delving deep with clients, partners, and colleagues on the realities and promises of loyalty. Through our research and conversations with guests, it’s undeniable that conversations related to CRM and loyalty are on the rise. For our listeners, we love to talk about what we call “Big L” loyalty—the reasons why consumers choose your brand over others. To achieve “Big L” status, a significant value exchange is necessary to build relationships and ultimately cultivate loyal customers and fans.


Recently I had the ultimate loyalty experience—a moment that carries great weight for someone who talks about loyalty for a living. => https://www.digitas.com/en-us/expertise/loyalty-why-small-things-matter


We welcome your comments.
Thank you to all our readers!
Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
http://www.akashagarnier.com
#shinethroughthenoise
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FE: The Power of Small Gestures in a Million Mile Journey
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